Author: Gianna

In today’s interconnected global economy, international business travel is more than a routine professional requirement—it is a pivotal component of relationship-building, deal-making, and long-term collaboration. However, one misstep in etiquette can derail a promising opportunity. That’s where cross-cultural training becomes invaluable. Understanding and respecting diverse cultural norms around greetings, gift-giving, dining, conversation, and business conduct not only demonstrates professionalism but also strengthens trust and mutual respect. This article explores essential cross-cultural etiquette practices every international business traveler should master, offering evergreen insights that remain relevant across industries, regions, and roles. Whether you’re an executive, entrepreneur, or project manager, this guide…

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