When we think of a product label, most people think about the simple and straightforward information that is printed on it.
But when you look at labels from the perspective of marketing or advertising, there is so much more to them than just what meets the eye. They are one of the most powerful tools for getting your message across because they provide customers with crucial information about your product.
So how can you create a product label or custom sticker sheets that sell? We have four expert tips for you that will teach you just that.
1. Do your research
Before you start creating your labels, it’s important to do some research and figure out which style of label you like. Browse the likes on Pinterest and Instagram, have a look around stores to find labels you love.
Also, dive into the world of label printing and check out vinyl label makers. These will have loads of useful information available that can help you make the right purchase decision for your business.
2. Avoid overcrowding your labels with text and graphics
One of the most common mistakes when creating labels is overcrowding them with too much information. This can make your labels look cluttered and confusing, which will only turn customers away.
Keep your label design simple and focus on including only the most essential information. What are the most significant things that customers need to know about your product? What kind of information do you want to include on your label? Answering these questions will help you create informative and effective labels.
3. Make sure your labels are the correct size
Another important aspect of label design is making sure that your labels are the correct size. If they’re too small, potential customers might not be able to read them properly. But if they’re too big, they could overpower your product.
Be sure to measure the dimensions of the surface you want to cover. This is the only way to ensure the right size and keep your labels in proportion. Do not get tempted by offers: a 1×1 inch label is rarely enough.
4. Use the power of logos
If you want your product labels to really stand out, include your brand logo. Adding a logo to your label can help make it more recognizable and memorable. Make sure that your logo is simple and easy to understand, and that it accurately represents your product.
If you do not have a logo yet, create your custom logo stickers with a free online design tool. Many sticker printing companies offer such tools, including free templates and elements you can use to design your own artwork.
By following these tips, you can create custom stickers and product labels that are both informative and attractive and will help you sell more products. Which one will you choose? Let us know in the comments below.
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